Advertising: Television, Radio, Internet

Our highly compelling and creative TV and radio ads have not only helped our clients win their elections, but have also won numerous awards – including 18 Pollie Awards! In addition to our TV and radio ads, we have also pioneered the use of non-traditional electronic ads for elevators and convenience stores such as 7-11’s, movie screens targeted by congressional district, and, of course, YouTube and the internet. Today’s advertising environment is a constant battle for the viewer’s attention – not only against your opponent(s), but against big corporate clients such as Budweiser, Apple, and IBM. Our creative, strategic approach gives you original ads that cut through the clutter of a crowded market and give you the edge you need to win.

Redistricting Consulting and Analysis

2011 is a redistricting cycle and that can mean a great deal of change for congressional and state legislative districts. David Heller is proficient in Maptitude for Redistricting — the preeminent redistricting software that in the country and the same software used by NCEC and by a majority of the state legislatures in each redistricting cycle.  With Maptitude, we can build (or analyze) redistricting plans that best suit your political needs. Our statewide data sets include streets with address information as well as county, neighborhood and census tract boundaries with over 600 demographic variables — everything needed to build your own redistricting plans — and to analyze competing plans.  Learn more about our redistricting consulting services here.

Strategic Communications

Whether our clients are trying to advance ideas, advocate issues, or impact another campaign, we bring our experience, insight, and creativity to the job of charting the best course of action. In addition to 18 years of political media consulting experience, our principal, David Heller, spent four years as a senior analyst for one of our party’s largest polling firms. So we know how to turn raw data into actionable campaign strategy, and cold numbers into warm, moving, emotional ads. We delve into the personalities and issues, and the geographic, demographic, ideological and attitudinal components of each district, as well as the campaign environment, to develop and implement the best communications strategy to help each client win.

Message Development

We know what works – and what does not. With 18 years experience, we are adept at helping our clients develop messages that accentuate strengths, draw contrasts with opponents, and persuade and motivate target audiences. We start by helping establish targeting goals for the campaign. We then use those goals, in conjunction with your research and polling, to develop a communications plan that will help you allocate your limited resources as efficiently as possible. This process enables us to deliver your message in a creative, original way that resonates effectively with your target voters.

New Media

In today’s media environment, it is not enough merely to make creative ads that grab the voter’s attention;  successful campaigns require a fully integrated approach to television, radio and the internet.  Having an energetic online presence can accelerate traffic to your website,  earn headlines, expand your volunteer base, increase your fundraising capacity and help persuade target voters–giving your campaign a critical edge when every dollar matters.

At Main Street, we not only handle your traditional media needs – television, radio and internet ads – we  also provide internet strategy and content planning that will set you apart and increase the reach of your advertising investment.  Whether you are looking to build or improve your  campaign website, grow your social media presence, stream live video events, reach your target with Google AdWords, or engage the netroots with targeted blog content, we help you find the online opportunities that can make the biggest impact for your campaign. And we help bring together your online and offline strategies so that all aspects of your campaign speak with one voice.

Media Placement

Our media buying is on time, on budget, and on target. Our media buyer, Cathie Herrick of Buying Time, has placed hundreds of millions of dollars of television, radio, and print advertising in many vastly different media markets. In fact, Cathie not only handled the buying for the Clinton-Gore campaign in 1996, she handled all of the Democratic National Committee buying in 2004. She is the best and most experienced buyer in the business, and she works tirelessly to get each of our clients the very best rates while still ensuring that our spots actually get on the air.

Union, Corporate, and Association Campaigns

In addition to helping candidates win elections, we have helped corporations change public perceptions and organizations advance ideas and philosophies. Our work for the Greater New York Hospital Association and the Service Employees International Union 1199 helping save hospital jobs and valuable health care programs prompted the New York legislature to raise taxes and override the governor’s veto more than 100 times! With a strong record of success and a lengthy list of satisfied clients, we are prepared to serve those looking for creative and effective ways to achieve their objectives through strategic communications.