citizenship

“Citizenship”

Another in a series of tough positive ads staking out right-of-center turf in this lean-Republican district. Ads such as this one made it easy for conservative Independents and some Republicans to cross party lines and support Rep. McIntyre’s re-election.
captainjones

“Captain Jones”

Veterans and military families, along with senior citizens, were all top targets for U.S. Rep. Mike McIntyre in 2010. This ad was one of a series of positive ads designed to frame the race and help Mike win significant crossover support in this R+6 district. McIntyre went on to win 54%-46%.
framework

“Framework”

Ultimately, each election comes down to who can best tell their side of the story in the most persuasive way possible. We used this 60-second accomplishment ad to tell voters who Mike McIntyre is and what he stands for. Mike was one of only 3 Blue Dogs targeted by third-party groups in the South to win re-election in 2010, and he did it comfortably, winning 54%-46%.
dressup

“Dress Up”

When our Republican opponent attacked Marcy Kaptur as a typical Democrat who blindly folllowed Nancy Pelosi, we responded with a 4-star general testifying on her bahalf and putting the lie to that accusation. Rep. Kaptur went on to win 59% – 41% despite Republicans winning every single statewide office in Ohio for the first time in more than a century.
remember

“Remember”

Sometimes when you are attacked, the best option is to go straight for the jugular. This ad for Rep. Marcy Kaptur was our first response ad when her opponent launched his negative attack. Despite being outspent by more than $1 million, Rep. Kaptur cruised to a 59% – 41% victory, largely because of the questions raised about her opponent in this ad.
fightforyou

“Fight for You”

This 60-second ad was the first of the 2010 season; we used it to reintroduce Congressman John Yarmuth to voters in Louisville. The ad frames the race, and helps inform voters about who John is and what he stands for, John Yarmuth went on to a 56%-44% victory in the worst Democratic year in more than 60 years.
newday

“New Day”

In 2006, we helped John Yarmuth come from behind to defeat a 10-year Republican incumbent. In 2010, Yarmuth was targeted by the Republicans, Polling showed that downscale white working voters, the very ones who have been leaving our party in droves since 2009, were the Congressman’s top target. This ad targeted those voters particularly, and told the story of John’s efforts to bring jobs to Louisville. Rep. Yarmuth went on to win 56%-44%.
mansfield

“Mansfield”

Often, the best political ads are those that tell a story. This ad, for Congressman John Olver, tells the story of how he created a landmark program providing free housing for homeless veterans — in the voice of a homeless veteran. Rep. Olver jumped 14 points in the polls after this ad aired, and cruised to a 60% – 35% victory in 2010.
everywhere

“I’ve Been Everywhere”

At Main Street, we believe humor can be an especially effective way of making an ad that cuts through the clutter of a crowded TV market. This ad for Congressman John Olver uses humor and music to show people that Rep. Olver comes home most every weekend and stays in touch with voters across all parts of this very large district. It also earned the Congressman a great deal of free media.
Donnelly_headshot_2

“Hoosiers”

This ad was one of a series of early comparative ads we ran for Congressman Joe Donnelly, helping him to define the race and put his opponent on the defensive. Rep. Donnelly went on to win 48%-47%, and in so doing became the only Democrat in Ohio, Indiania, Illinois or Wisconsin to win re-election despite being targeted by Republican third-party groups.