msc2011

2011 Demo Reel

At Main Street, we know that exceptionally creative, high-quality ads, plus a team with a deeply personal committment to your campaign, can make all the difference on Election Day. But don’t just take our word for it. In this reel, you’ll hear from those whose opinion matters most: our clients. Learn how we’ve helped our candidates win time and again, even against difficult odds and powerful, well-funded opponents.

Our 2011 demo reel includes interviews with Rep. Elijah Cummings (D, Maryland), Rep. John Olver (D, Massachusetts), Gov. John Baldacci (D, Maine), Rep. Collin Peterson (D, Minnesota), Rep. Marcy Kaptur (D, Ohio), Rep. John Yarmuth (D, Kentucky), Rep. Joe Donnelly (D, Indiana), Rep. Dutch Ruppersberger (D, Maryland), State Sen. Jim Brochin (D, Maryland), Rep. Mike McIntyre (D, North Carolina), and Rep. Raul Grijalva (D, Arizona).

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“Desk”

The “desk ad” was the most talked-about campaign ad in Louisville in 2010. It used humor to introduce Greg to voters and convey his mesage about being the “Neighborhood Mayor” in a clever and humorous way. The ad helped Greg win this county-wide race 52%-48%, despite being outspent by more than $1 million in the primary and another $1 million in the general.
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“Trees”

Despite being outspent by more than $1 million, in the final two weeks of the campaign, Greg Fischer held a 20-point lead over his nearest rival, City Council President Jim King. When King went on the attack, we chose to stay positive and make it easier to keep the party united for a tough general election. This ad responded to King’s negative attack and helkped us cruise to a 25-point win.
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“Unsinkable Spirit”

This first ad was our bio ad for Greg Fischer, a businessman who had never before held elective office. The ad laid out Fischer’s background, experience, and vision for the city. After it aired for 10 days, we went up 18 points in the polls and ultimately won the Democratic primary by 25 points — despite starting out in third place and being outspent by more than $1 million.
bishop

“Crazy Things”

One of the most effective type of ads is to turn a candidate’s own words against him or her. This ad for Rep. Sanford Bishop takes the opening of his Republican opponent’s ad and uses it as the basis for a negative attack. In 2010, Rep. Bishop went on to a 51% -49% victory despite being accused of repeated scandals and the Republicans spending millions of dollars in independent expenditure ads against him.
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Rep. Raul Grijalva

In 2010, Rep. Raul Grijalva was in a race rated a “toss-up” by Charlie Cook; polling showed Grijalva in a dead-heat with his oppoent. We launched a series of comparative ads designed to distinguish Raul from his opponent’s ultra-conservative views. They worked: Raul went on to a 50%-45% victory in 2010.
citizenship

“Citizenship”

Another in a series of tough positive ads staking out right-of-center turf in this lean-Republican district. Ads such as this one made it easy for conservative Independents and some Republicans to cross party lines and support Rep. McIntyre’s re-election.
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“Captain Jones”

Veterans and military families, along with senior citizens, were all top targets for U.S. Rep. Mike McIntyre in 2010. This ad was one of a series of positive ads designed to frame the race and help Mike win significant crossover support in this R+6 district. McIntyre went on to win 54%-46%.
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“Framework”

Ultimately, each election comes down to who can best tell their side of the story in the most persuasive way possible. We used this 60-second accomplishment ad to tell voters who Mike McIntyre is and what he stands for. Mike was one of only 3 Blue Dogs targeted by third-party groups in the South to win re-election in 2010, and he did it comfortably, winning 54%-46%.
dressup

“Dress Up”

When our Republican opponent attacked Marcy Kaptur as a typical Democrat who blindly folllowed Nancy Pelosi, we responded with a 4-star general testifying on her bahalf and putting the lie to that accusation. Rep. Kaptur went on to win 59% – 41% despite Republicans winning every single statewide office in Ohio for the first time in more than a century.