This ad was one of a series of early comparative ads we ran for Congressman Joe Donnelly, helping him to define the race and put his opponent on the defensive. Rep. Donnelly went on to win 48%-47%, and in so doing became the only Democrat in Ohio, Indiania, Illinois or Wisconsin to win re-election despite being targeted by Republican third-party groups.

Congressman Joe Donnelly’s 2010 re-election was fought largely around the issue of jobs and China. This ad was one in a series that put the Congressman on the side of working families and his opponent on the isde of big multinational corporations.

Sometimes using real people to launch an attack can be especially effective. This ad for Congressman Joe Donnelly is a rarity in that it shows ordinary voters talking directly to Donnelly’s opponenrt about Social Security. Because of this ad and others like it, Rep. Donnelly became the only one of 16 targeted Democrats in the Midwest to win re-election in 2010.

One of the three principal lines of attack used by Congressman Joe Donnelly to defeat his 2010 Republican challenger was her support of the so-called “Fair Tax.” This ad helped put his challenger on the defensive and helkped DOnnelly to a 48%-47% win.