“Pam”
In the midst of an ongoing ethics investigation, Congressman Jesse Jackson, Jr., faced what The New York Times called “the most substantial challenge of his career.” Former Congresswoman Debbie Halvorson challenged him in a newly redrawn district that had its African-American population reduced from 68% to 53%. In addition, a Texas Super PAC spent nearly $100,000 against him.
Main Street responded with two emotional TV ads and a series of tough radio ads that helped Congressman Jackson seize control of the dialogue and, ultimately, go on to a much-bigger-than-expected 71%-29% win.
Roll Call said Jackson ran a “textbook, skilled campaign” and the Daily Kos called Jackson’s TV ads “emotional” and “powerful.”
“Denise”
“Denise” is the second in a pair of TV ads that helped Congressman Jesse Jackson, Jr. achieve a 71% to 29% primary win.
In the midst of an ongoing ethics investigation, Congressman Jackson, Jr., faced what The New York Times called “the most substantial challenge of his career.” Former Congresswoman Debbie Halvorson challenged him in a newly redrawn district that had its African-American population reduced from 68% to 53%. In addition, a Texas Super PAC spent nearly $100,000 against him.
Main Street responded with two emotional TV ads and a series of tough radio ads that helped Congressman Jackson seize control of the dialogue and, ultimately, go on to a much-bigger-than-expected 71%-29% win.
Roll Call said Jackson ran a “textbook, skilled campaign” and the Daily Kos called Jackson’s TV ads “emotional” and “powerful.”
“Two Sheriffs”
In Ohio, the Republican-passed redistricting plan pitted two long-time Democrats, Reps. Marcy Kaptur of Toledo and Dennis Kucinich of Cleveland, against one another in the 2012 primary.
The district favored Kucinich: 65% is in the Cleveland media market while only 35% is in the Toledo market. Moreover, only 46% of the new district’s population were in Kaptur’s old district. Making matters worse, Kucinich outspent Kaptur overall and a Republican-controlled SuperPAC spent another $257,000 against her.
Nonetheless, with a series of factual but hard-hitting TV and radio ads, we were able to seize control of the dialogue and put Kucinich on the defensive. In a race that was billed as “too close to call,” Kaptur wound up winning by a whopping 17 points — 56% -39% in a 3-way race.
“Horace”
“Horace” is another one of our ads that helped Rep. Marcy Kaptur (Toledo) secure a 17 point win against Rep. Dennis Kucinich (Cleveland) after the Republican-passed redistricting plan pitted these two long-time Democrats against one another in the 2012 Ohio primary.
The district favored Kucinich: 65% is in the Cleveland media market while only 35% is in the Toledo market. Moreover, only 46% of the new district’s population were in Kaptur’s old district. Making matters worse, Kucinich outspent Kaptur overall and a Republican-controlled SuperPAC spent another $257,000 against her.
Nonetheless, with a series of factual but hard-hitting TV and radio ads, we were able to seize control of the dialogue and put Kucinich on the defensive. In a race that was billed as “too close to call,” Kaptur wound up winning by a whopping 17 points — 56% -39% in a 3-way race.
